Why Strategy Is More Important Than Content

Why Strategy Is More Important Than Content

When it comes to marketing it is really all about the strategy. We’ve talked about Micro Marketing in the past and creating specific content for these very specific demographics… all of that is for nothing if you don’t have the correct strategy in place to ensure your content gets seen by the right people in the right way. So you can have the best commercial in the world, meant for the right demographic but if you don’t use it properly you might as well just throw it away. You could literally be sitting on a gold mine of content if you don’t know what to do with it it is basically non existent.